I served as the Director for the Rx focused Chewy spot. I was responsible for leading pre-production, casting, generating a shot list, creating storyboards using generative AI (Gemini), directing on set, and collaborating in post-production through the first round of edits.
DIRECTOR
I was the creative lead and director on this documentary-style project which involved multiple location shoots in Detroit, MI across several months leading up to and during the Christmas holiday season. I wrote the story outline, conducted all the interviews, operated a supplementary camera on the shoot and lead the post-production effort through to delivery.
Portions of the piece were featured nationally on the Today Show, for which I personally facilitated an overnight edit, delivering an EPK package in less than 24 hours after wrapping the final shoot day.
DIRECTOR
CREATIVE LEAD
Deliverables:
Full-length hero | 30s | 15s (in all aspect ratios)
NBC EPK
Organic Social Cuts x4
I served as the Director for this Rx focused digital ad, the second in a series of three. I partnered with the creative lead for the project and was responsible for selecting the location, casting, shot list generation and collaborating during the early rounds of post-production.
DIRECTOR
For this highly-visible celebrity partnership I served as the director on set and was also contributed to concept development by writing wild lines and creative prompts for the Kismet team - John Legend, Chrissy Tiegen and Dr. Kwane Stewart. I led post production on an extremely tight timeline, completing multiple 30-second pieces and cutdowns from rough to delivery in less than a week.
DIRECTOR
CREATIVE LEAD
Deliverables included:
30s | 15s | 06s (in all aspect ratios)
I was the creative lead on this project responsible for the overall vision and creative direction on this internal promotion for a Marketing department engagement event at Chewy. I directed the photography of talent and elements and also oversaw the edit and motion graphics work
DIRECTOR
CREATIVE LEAD
I served at the Director and Creative Lead for a series of four POV-driven digital creatives focused on Chewy’s equine offerings. We used an iphone 17 as our primary camera after determining it was the best tool to use for the POV concept that was briefed. I was also responsible for leading discovery, testing, on-location execution and post-production through initial rounds of review.
We shot in an open-gate format in order to better facilitate the multiple aspect ratios (right).
DIRECTOR
CREATIVE LEAD
Deliverables:
Hero creatives x4 - 30s | 15s | 6s (in all aspect ratios)
A series of several consumables-focused digital ads - both vendor-funded and part of regular integrated marketing communication (IMC). I was responsible for leading pre-production, art direction, guiding GFX animation exploration, generating a shot list, directing on-set execution and creatively leading post-production through delivery.
DIRECTOR
CREATIVE LEAD
I served as the Director for this Rx focused digital ad, the first in a series of three. I partnered with the creative lead for the project and was responsible for selecting the location, shot list generation, casting, shooting and editing a live-action pre-vis for proof of concept (right) and collaborating during the early rounds of post-production.
DIRECTOR
Digital content done in partnership with the team over at Fancy Feast involving a unique visual approach, intricate food styling and rhythmic original song. I was responsible for leading the art direction, video production testing, on-set execution and guiding the edit through post-production to final delivery.
DIRECTOR
CREATIVE LEAD
Deliverbles:
Hero creatives x2 - 15s | 06s (in all aspect ratios)
One piece part of a multi-video promotional campaign for Mount Sinai Medical Center in Miami Beach, FL consisting of over 30 videos on a multitude of subjects including their world-class medical staff, surgical innovation and technology, and community outreach.
DIRECTOR
DIRECTOR OF PHOTOGRAPHY
EDITOR
This is one of 20+ videos - including a pilot - that I directed for Chewy belonging to their Chewtorials how-to YouTube series. Really loved the chance working with such a varied collection of talent - both human and animal. I was responsible for editing the script, casting, shot list generation, directing on set and leading post-production through delivery.
DIRECTOR
CREATIVE LEAD
I was the creative lead and director for documentary-style project about the Clifton, New Jersey school district’s therapy dog program. I wrote the story outline, conducted all the interviews, led video production on location in Clifton, furnished a paper edit and directed post-production efforts through to delivery.
DIRECTOR
CREATIVE LEAD
A short lifestyle web piece on an in-development real estate property in Coral Gables.
PRODUCER
DIRECTOR
EDITOR
A new take on a classic Chewy content line. An unscripted, hosted explainer video about how to make the perfect holiday treat for your pup.
DIRECTOR
This was part of a series of single-shot vignette-style digital ads done for Chewy in 2023 designed to get customers to download the Chewy mobile app. I was the director for this project and oversaw the edit and finishing in post production
CREATIVE LEAD
DIRECTOR
I served as the Director on this super fun promotion for Chewy’s summer offering of pet apparel and supplies. I was responsible for directing both crew and talent on location and in studio.
DIRECTOR
