I served at the Director and Creative Lead for a series of four POV-driven digital creatives focused on Chewy’s equine offerings. We used an iphone 17 as our primary camera after determining it was the best tool to use for the POV concept that was briefed. I was also responsible for leading discovery, testing, on-location execution and post-production through initial rounds of review.

We shot in an open-gate format in order to better facilitate the multiple aspect ratios (right).

DIRECTOR

CREATIVE LEAD

Deliverables:

Hero creatives x4 - 30s | 15s | 6s (in all aspect ratios)